Mobile Tracking

Our advanced mobile tracking technology enables tracking of all activity on mobile browsers, m-commerce sites and mobile apps across all major mobile platforms including iOS, Android and Windows.

Mobile tracking technology

  • Accurate and reliable mobile tracking for all activity across mobile browsers, m-commerce sites and mobile apps, for all major platforms
  • Deferred deep-linking to deliver users to the landing page that matches the pre-install intent to maximise conversion and value
  • App re-engagement tracking to enable re-targeting users post install to drive app engagement and transactions
  • Post-install event tracking to monitor all ‘events’ critical to the conversion post install
  • In-app sales tracking to enable mcommerce on a pure CPA based performance based model
  • Real-time reporting to monitor which sources of traffic are driving users who actually engage with apps and spend as we would like them to
  • Real-time data sync of all pertinent performance data through a combination of postback and APIs

Cross-device tracking

Our cross-device tracking shows us when a consumer has interacted with an advertiser’s site via one of our links and then goes on to purchase on another device within a predetermined timeframe. The technology provides a true picture of how consumers are interacting with the performance-marketing channel across all device, so we can reward publishers for multi-device purchase journeys.

Simple and easy campaign configuration

  • Seamless, dynamic integration with all major third party tracking platforms, such as Appsflyer, Apsalar, HasOffers/Tune etc.
  • Advertiser SDKs with advanced app-to-app tracking that are simple and easy to integrate and track clicks, installs, subscriptions to level completions, purchases, upgrades, secondary app installs, subsequent transactions…
  • Global pixel postback integrations with all leading mobile display networks and app monetisation platforms giving minimal lead time to launch campaigns
  • Simple and flexible tracking URLs which support any store or location, as well as full device detection and smart fallbacks

Global support

We make going global simple with local teams based in Australia, Brazil, India, Poland, Singapore and the UK, giving clients international reach in these markets and across APAC and LATAM. Global support provided by our dedicated Global Services team in Delhi.
International capabilities with a technology platform that supports multi-currency and language and International reach through our network of global affiliates spanning all key mobile traffic sources.