Monitoring

Paid search monitoring

We use advanced third-party technology to monitor paid search adverts across all the major search engines and pick up any instances of paid-search advertising on your brands and trademarked terms. This allows us to counter many of the common techniques used by infringers to hide their activity, such as URL/ad text hijacking, day-parting and reverse geo-targeting.

Spyware and adware

Technology doesn’t solve everything, and this is particularly true of spyware and adware. That’s why we go the extra mile to understand who our publishers are and take action to investigate outliers such as exceptionally high conversion rates.

Without taking anything for granted, we believe that our ecology of controls and close monitoring of campaigns put us in a strong position to guard against these techniques. This is borne out by coordinated industry audits, which confirm that publishers identified as using these techniques are not active on our network.

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