Brand Protection

We are industry leaders in brand protection, providing a range of services including verification processes, management tools, technology and system-driven solutions. Our multi-layered approach includes:



Network verification makes sure that only high-quality, reputable publishers are admitted to our affiliate network. Our combination of data capture and third-party verification applications means you always know who exactly who you’re working with.

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Content compliance

Our unique combination of proprietary solutions and expert resource reassures you that all your content and creative assets are approved, accurate, up to date and compliant.

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Quality controls

We carefully screen traffic to catch and prevent fraudulent or unethical methods at both network and programme level. However, we also go further, by applying quality controls tailored to specific channels and types of activity, such as email marketing and cashback campaigns. That means you can have total confidence that your activity is valid and your budget is being well spent.

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We use third-party technology to monitor paid-search adverts across all the major search engines. This ensures you appear in paid-search advertising on your brand and trademarked terms, protecting your ROI and brand presence.

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Best practice and regulation

As leaders in this field, we chair the IAB Legislation and Standards Committee, and work with the Performance Marketing Council to champion and improve standards across the industry. We are also the only UK performance marketing company to hold an FCA licence, giving financial clients the reassurance that we are expert in legislation, regulation and compliance management for this sector.

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